Before you apply to any CPA Network is very important that you have a
clear understanding of how you will be promoting the offers available
within the CPA Network. Most networks like to work with seasoned
veterans within the marketing industry, so it’s going to be important that
you do not appear to be a newbie when it comes to marketing. You’ll
need to understand certain basic concepts.
Modes Of Promotion
When you review an application form for a CPA network, you’ll find a
listing of the types of promotion that you can select from as your means
of promoting the offers.
Upon analyzing the the modes of promotion
that are accepted by most CPA networks. You have the option for banner
displays, pop ups, text links, PPC, SEO, stand alone emails and
newsletter advertising.
You will have to decide which option you’ll be using to promote the CPA
offers. Since at this stage it’s possible that you do not know which mode
you’ll be using, it’s always best to select “Banners”, “Text Links”, and
“PPC” as the options you’ll be using for promoting the CPA offers. Once
accepted you can always add more options to the list.
Your job is to ensure you get accepted into the network as quickly as
possible and show them that you actually know what you are doing.
The first step before applying for any CPA Network is to have a
professional website setup. If you have an old domain name just sitting
around, then it’s time to make use of that domain name, the older the
domain name the better, as it can appear to be a site that was in
existence for a long time.
Also create an email address based off that domain name; that is the
email address you’ll be using to contact them, as it’s more professional.
Do not use a free email address as your mode of contact via
email.
What you’ll be doing is setting up this website to be a blog. You can use
Wordpress that is available for free as your content management script
to make things easy to setup. The reason you are setting up the site as a
blog is simply because it’s a quick and painless process and with some of
the great free themes available online, it can look professional without
you having to do a lot of work.
Once you have Wordpress setup and installed on your site, you’ll need a
theme to use. You can review these sites below for free themes to use
for your blog.
www.skinpress.com
www.freewpthemes.net
www.wpskins.org
Review those three sites to find a free theme that you can use on your
blog. Upon selecting your theme, and setting up your blog, then of
course you’ll need to select a niche or topic for the blog, along with
having content.
This is pretty easy since you are not setting up this blog to be a site that
is going to make you money necessarily, but simply to show the CPA
networks that you have a professional site that will allow you to get
approved quickly. Later, we can work on sites setup specifically for the
CPA offers you’ll be promoting. The role of this site is just to have a
“dummy” site more or less that you can use to get accepted by any CPA
network.
For the content of the blog, you can use PLR articles. There are many
sites that offer free PLR articles that you can freely download and use on
your blog. Most of these sites that offer free PLR articles will request that
you signup to their newsletter but it’s a small price to pay for getting
free content that you can use for the setup of your blog.
Just as a quick note, PLR simply means Private Label Rights. You are
receiving permission to edit and use the downloaded content on your
website.
http://www.plrarticlepro.com
http://www.freemonthlycontent.com
http://www.freeplrarticlesweekly.com
The content you will be provided from these three websites will be more
than enough to fill your blog with high quality content that can make
your blog look professional.
Of course you have the option of writing about ten articles on your own
to fill your blog, but if you are looking to get started as quickly as
possible, you can download articles from these sites.
You should have at least 10 articles on your blog and have it setup in a
very neat format. Do not display any ads on the blog, just ensure that
what you’ve setup looks neat and organized.
Be sure to have a privacy policy and contact form on your blog. You can
have this setup automatically by using the privacy policy plugin &
contact form plugin that are available for Wordpress.
http://www.synclastic.com/plugins/privacy-policy/
http://wordpress.org/extend/plugins/contact-form-7/
Okay, at this stage I’m assuming you have your blog or website all setup
that you can use for applying to the CPA networks. Do not overlook this
stage, since it is very important that you have a nice and professional
site with good content to present to the CPA network for approval.
With your site setup, you will now also need to be prepared for a phone
call. Yes, in many cases if you do not input a real telephone number that
you can be reached at you will not be approved by the CPA network. The
most popular and reputable CPA networks all require telephone
verification. A very good thing to do is to call them! You should get a
phone number on your affiliate manager when you signup. Yes I know it
can be expensive to call them especially if you aren't resident of the US.
I am not a resident of the US myself, but I still called them. What I did is
I loaded some money into my skype account. It was much cheaper than
using my regular phone.
An affiliate network specialist from the CPA network will call you and ask
you a few basic questions regarding your modes of promotion.
If you input that you’ll be doing Web promotion for CPA offers, they’ll ask
you to verify the site that you will be promoting their offers with, and if
you have any idea of the types of offers you’ll like to promote.
At this stage you need to sound extremely confident and sure of yourself
regarding your promotion methods. Simply inform the affiliate network
specialist that you will be developing websites that cater specifically to
niches that are based off the type of CPA offers available within your
network. The first site which is your “dummy” site should be the example
of such a site.
If you’ve listed PPC as one of the options, more than likely you’ll be
asked about your experience with PPC. Never make it seem like you are
new to PPC. Simply inform the specialist that you will be using Google
Adwords, MSN Adcenter, and Yahoo PPC to promote a variety of offers.
Do not ramble into un-necessary detail, keep it simple and to the point
regarding the answers. Also if the affiliate manager ask if you are a
member of other networks then just say yes even if you aren't mention
some of the pretty well known like if you try to get into marketleverage
say you are already an affiliate for neverblue.
If the affiliate manager asks how much you currently make from CPA
just say you make around 1k a month.
Never say you will be using site such as youtube, myspace, facebook ect.
For promotion. And never say you do incentivized!
In most cases, the networks just want to know that a real legitimate
person is behind the application. Also, they are looking for their next
“top affiliate” so they are basically “feeling you out” to see if you will be
an asset to them. That’s why it’s important that you have a professional
site, and appear as if you have a set plan on promoting the offers
available within their network.
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